Alex Jeffreys concluded his coaching programme today for the initial intake of some 500 students. How many are left still standing is unknown. Some never started, some fell by the wayside, some found it “too tough” and some just decided that Alex Jeffreys wasn’t the mentor or coach for them. I can’t say I feel particularly sorry for those who didn’t emerge into the sunshine from this Alex Jeffreys course. They made their decision - for whatever reason. They certainly had the same opportunity as those who finished did.

I guess it is like a University course, in some respects… some finish, some don’t. In life some people win while others lose. Anyway, I don’t want to focus on any of that too much longer. You can go to my thread on winners and losers if you are interested enough in the REASONS for this.

Some students were unable to make this last webinar for work reasons or family committments, so this summary is for them - and for any lurkers who come here wanting to avail themselves of free information.

OK. Get a cup of tea or that poison that some of you drink called coffee and settle in coz the Gazz-Man is gonna end this Alex Jeffrey’s coaching course with a BIG banging post. I haven’t done that for a while and now seems like an appropriate time. I might slap some people around a bit too coz I’m a bit frustrated with the attitude of some. So, click away now if you are a precious flower who only blooms at midnight when there is nobody around to see you.

Here we go…

Alex Jeffreys was asked before the session started (by Theresa Mayhew, I think) of what the MOST important thing was that HE had learned. Alex said, “The most important thing I have learned is to take action and step out of my comfort zone.” Then he also went on to say how he has also learned to sleep less. That was amusing. I think we have all had lessons in this. I know that there have been some days where I have had as little as 2 and 3 hours sleep just trying to get everything done as quickly as possible, and I work fast anyway. The massive size and complexity of this blog is proof of that.

Just on that point - realise this… you are gonna be dead for a bloody long time. Get all your “lost” sleep caught up with then. Seriously, only really lazy people with little ambition waste time getting too much sleep. It’s OVER-rated folks! Try doing with an hour less. It’s p155 easy when you try.

Most people seem to prefer my summaries in point form so here is a synopsis of the key points, in chronological order of presentation:

  • ~ a significant part of on-line marketing consists of off-line planning with a pen and paper

    Sorry, but I simply cannot resist myself here! If you have NOT got a copy of my ACTION Planner yet then - yep, I’m gonna say this - you are a DILL - it’s FREE, it works, I use the methods myself, so do ALL those people who wrote short testimonials down the LHS margin of this blog. Am I bullsh*tt*ng you? NO! Are they? NO! So, if you don’t have it then you are at a disadvantage. I PURPOSE wrote that sucker for THIS COURSE. But is has such wide-spread application both online and offline.

    Sure, I could sell the damn thing but it is here FREE! What are you worried about? That I might trap your email addy and try to FLOG you something down the track? Duh! Do what some other geniuses have done - download the bloody thing then unsubscribe immediately! It will be your loss anyway coz I have so much good stuff coming up soon. [Hmm, Stephen Bray... maybe, as you mentioned over at your blog, I AM getting like Gary Halbert! RIP]

    My micro rant now being over we can go back to the Alex Jeffreys component of all this:

  • ~ an IDIOT with a plan will beat a genius without a plan (GS Gee, that levels the playing field, huh?)
  • ~ the recipe is only as good as the chef
  • ~ get your message out to as many people as possible in the marketplace

    Short digression: Alex Jeffreys then presented a 12 month summary from December 2006 to December 2007 in a month by month breakdown of his activity. This was ineteresting. Briefly, he involved himself in…

  • ~ writing e-books
  • ~ looking for JV partners
  • ~ attending Mike Filsaime’s 7 Figure Code workshop
  • ~ restructuring his online business
  • ~ outsourcing
  • ~ coaching calls with mentors
  • ~ attending an event put on by Rich Scheffren
  • ~ attending the “World Internet Summit”
  • ~ attending the “Internet Bootcamp”
  • ~ attending the “Focus for the Future” seminar
  • ~ launching his own products
  • ~ further planning fro 2008 (GS: Oh LOOK! There’s that word again - PLANNING!)

    Alex readily admitted that he wasn’t getting the results from all the effort he was putting in as this was a “LEARNING” stage. Now… I have mentioned this on several blogs where I have stated something along the lines of:

    DON’T confuse the LEARNING stage with the EARNING stage

    Unfortunately, so many have. I had a HUGE RANT (not unusual for me) on this over at Dean Holland’s blog just recently. Dean, maybe you’d like to link to that page and tell everybody the number of that post. Seriously, some people want to be Usain Bolt before they are even out of daipers. Then they throw a wobbly when they aren’t making $20,000+ a month like Alex is. It takes TIME. Think of the J curve in finance. You, me, we are at the bottom of that J curve.

    Back to the Alex Jeffreys material:

  • ~ when your “system” is in place the money earned will go on “auto-pilot”
  • ~ revise Module 1 - forward to basics (revise the fundamentals)
  • ~ it takes a LOT of failing to become a success

    The following point is so pertinent that I am giving it special status. Alex Jeffreys said there are two groups of students:

    1 - the ones who WORK their businesses
    2 - the ones who expect OTHERS to do it for them

    My question to YOU. Be honest! Which group do you KNOW you are in. You WILL know!

    Moving right along with more notes…

  • ~ build your list (GS: a COMMON theme)
  • ~ observe the 80/20 rule
  • ~ blogging is a MUST in Web 2.0
  • ~ your blog creates value and endorses and positions you
  • ~ learn how to generate traffic
  • ~ in one single week in November 2008 Alex Jeffreys had 51,035 visits

    Three critical elements for you to learn how to do:

    1 - Position yourself in the market
    2 -create your OWN product
    3 - Build a list with that product

    It’s NOW time to regroup and re-plan:

  • ~ look at the business you have now built
  • ~ where can you better your business?
  • ~ write down all the weak areas
  • ~ write down all the bad parts
  • ~ work out leverage points
  • ~ work out where you need to FOCUS and attend to that first
  • ~ create a plan out of this and start building right here, right NOW!

    Alex Jeffreys then went on to say that, “Internet building, with all its different pieces is like a mad circus.” People get so distracted. HELL! I get distracted!

    He then gave two really wonderful examples of comments made at the blogs of Gordan and Joe. Gordan gave an analogy of “children learning how to swim” and Joe spoke of everybody’s different “bag of tricks.”

    Gordan and Joe - I am not sure who you are but I would really love a copy and paste of those comments at this blog, if you don’t mind. If anyone knows who they are please contact them and ask them to come to the Gazz-Man’s TEMPLE of learning for newbies and nail those comments to a notice board here for all the monks to read!

    More salient points from Alex…

  • ~ we are now at the part where YOUR success will be determined
  • ~ You have learned the techniques, you have created your site, now it is time to maintain and caress it. This is YOUR make or break moment!
  • ~ This is not the end but the very start.

    OK. Time for me to digress… again… (I know, I know) This is SO important I am gonna tell you something personal that I don’t normally like to bung on about too much, especially on my blog. But I’m gonna do it today coz this is MAKE or BREAK for everybody on the course. You can certainly skim read this next bit or just pass over it if you want.

    ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

    Most of you are now aware that I have a black belt in karate. (It was an impossibility to keep shielding it anyway coz of those blasted aggregator sites that people have. So I came out and said it in point 5 of my “25 things about Gary” challenge that has been doing the rounds).

    Please TRY to stick with me here coz I think it is very relevant…

    When I attained that level I thought I was the “duck’s nuts.” Seriously. But I was wrong. It took me five years of beating myself to a pulp and being beaten to a pulp to get it. But what that really signified was one thing and one thing only - that I was teachable. Oh maybe it also proved that I could stick with something. But it showed that I could do the “basics” and pass a test on them. That is all.

    Now, after almost 40 years of HARD and continuous training (incurring many injuries, some of them serious) I can see that so clearly now. I am on a much higher rung of the ladder now. A single black belt to me is such a rank beginner. They know so little. I don’t even like teaching at that level much. But it is a start. A foot on the rung of the ladder. That is where most of us are now in Internet Marketing, some are a little higher and some are a little lower.

    ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

    [I hope you can appreciate how difficult that last part was for me to write. But for those who can relate to what I said, that was for YOU. If you didn't relate to it then just move on. I'm not gonna make a big deal of it.]

    So here are your choices…

    [a] Are you gonna drop off the ladder and quit or “retire?”
    or
    [b] are you gonna hang where you are?
    or
    [c] are you gonna start climbing your way to the top?

    I could probably go on and on with more of what Alex Jeffreys shared in his final webinar module but I think you get the idea.

    So, what is the Big Darn Online Secret? Alex Jeffreys didn’t really say, did he? Is there a secret? Heh! You think there is? If you want to keep searching for it then good luck. You see, IMO, there are NO secrets on the Internet. Information moves at the speed of the fibre-optic cables which is, effectively, light speed. And if there ever is a secret then it doesn’t last too long.

    The only secret is the one that you hold in your brain. What are you gonna do with the knowledge you now have?

    These were the main points of the one hour and fifteen minute concluding Module in the Alex Jeffreys Internet Marketing Coaching Course. As usual, I hope this smorGAZZboard of information helps those who were unable to attend.

    sig

    PS: Congratulations and thankyou Alex Jeffreys on a job well done often under very trying circumstances. I am sure that the vast majority of the 500 learned many worthwhile things. I know I have. Bring on Las Vegas!

    “Bright light city gonna set my soul
    Gonna set my soul on fire
    Got a whole lot of money that’s ready to burn,
    So get those stakes up higher
    There’s a thousand pretty women waitin’ out there
    And they’re all livin’ devil may care
    And I’m just the devil with love to spare
    Viva Las Vegas, viva Las Vegas”

    [lyrics by Doc Pomus and Mort Shuman]

    NB: I haven’t had time to correct any spelling or grammatical errors in this post properly yet. I’ll do that after I get back from the gym this evening. I just wanted to get this summary up FAST!

    Filed under: Alex Jeffreys • Alex Jeffreys Internet Marketing Module #7 • Alex Jeffreys Internet Marketing mentoring • Alex Jeffreys' Internet Coaching & Mentoring • Alex Jeffreys' Internet Marketing Coaching • Gary Simpson • internet coaching • internet marketing

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