Branding - Internet Marketing - Lessons From the WWE
One of the best things that you can do in your Internet Marketing activities is to establish a presence that makes you and your material instantly identifiable. I’m talking, of course, about BRANDING or creating a “style.”
To have an instantly recognisable persona or logo or style will set you apart from the millions and millions of other wannabes out there.
You will notice that I have, over a period of time now, been using two “brands,” so to speak. I refer, of course, to “TheGazzMan” on Twitter and my blog here which I have branded as the “Temple.” You may think this is corny or ostentatious of me. I don’t care. Branding works. When people hear of the “Temple” they know what it is. And when they hear my alter-ego name they know who I am too. Or soon will.
I refer also to Nikki Stephens who has established herself as the “Purple Minxy Witch” residing at her “Lair of Temptation.” Yeah, it’s outrageous and funny and clever, all rolled into one. And that is what branding is all about. Go and have a look at www.nikkistephens.com as Nikki rolls out her new look blog - purple, of course.
Moving right along…
Love it or hate it, one of the most brilliant examples (IMHO) of endless branding of “personalities” and events can be seen by watching the WWE - the World Wrestling Entertainment.
