Today Alex Jeffreys interviewed Andrew Fox in the (bonus) Webinar conducted for students of the Alex Jeffreys Internet Marketing Coaching programme.

In the two hour interview I managed to take approximately seven pages of notes. Here is a series of points covered in that interview:

  • ~ List building is a simple process
  • ~ Build a list by joining give-aways
  • ~ Use scalability as the size of the list grows
  • ~ The money is IN the list but you need to know how to “monetize” it
  • ~ Build your list by giving away FREE resources
  • ~ “Crunch the numbers” - WHO is opening your email marketing series?
  • ~ “Train” your list by becoming the “authority” in your niche
  • ~ Pick products that relate to your list
  • ~ Create a “buzz” around your blog
  • ~ Think about creating a pdf newsletter
  • ~ Give people a “bonus” incentive
  • ~ Don’t try to sell ham sandwiches to vegetarians
  • ~ Recommend to your list, don’t push
  • ~ Train your list to know WHO and WHAT you are recommending
  • ~ Analyse emails from other marketers to see what works and what doesn’t
  • ~ Deliver value
  • ~ Don’t supply poor quality, out-dated, junk (CRAP) bonuses - it will detract from your offer
  • ~ Tell stories to “prepare” people to buy from you
  • ~ Have a “plan” to help people buy a good product
  • ~ Use videos sparingly so they do not become too “routine”
  • ~ Use short, sharp, snappy subject lines in emails
  • ~ Compare your emails for the best “open” rates
  • ~ Everything changes, so stay in touch with new trends
  • ~ Be friendly but firm in emailing lists
  • ~ Make it easy for people to promote your products
  • ~ Pay 60% to 70% commissions to entice affiliates
  • ~ Create a product and get others to promote it for you
  • ~ Create a short report as a free list builder
  • ~ Twitter can be used for relationship building
  • ~ When people buy from you they can feel like they owe you a favour if you deliver lots of value
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