I hope that STUPID headline gave you a good laugh. But I have a reason for it (apart from giving you a bit of a chuckle).

Well, we’ve ALL seen them – sales pages making OUTRAGEOUS claims for income and wealth. Do you believe them? We’ve seen – Rich Jerk, Rich Janitor, Rich This, Rich That, blah, blah, blah… And now we have the latest variation of this theme – the Rich 16 Year Old.

It would seem that headlines and claims are now becoming more and more bold, outrageous and even aggressive, so it goes to follow that people are probably NOT believing them. Hence, in the dog-chasing-its-tail syndrome, the claims are becoming more and more ridiculous and sensationalistic.

My headline here is PATENTLY ridiculous. I deliberately made it so just to show you how stupid things are getting. What prompted me to do this? Read on…

I recently received a spam email from somebody (supposedly) about a 16 year old girl who is SUPPOSEDLY making millions with “her” system. There was also the provocative claim that she had recently made $405,179.29 in just 45 days. And then she claims: “That’s $119,738.50 in my pocket in the last 7 days, and I never even had to leave home for it!” Heady stuff huh? Against my better judgment (*sigh*), I decided to check it out. I was curious – and therein lies a little LESSON in itself, but I will press on.

It doesn’t matter WHAT business you are in, what you are really in is a marketing business. You see, you can have the MOST WONDERFUL product in the world but if you don’t advertize it or market it properly then how successful are you going to be?

How often have you seen a really ORDINARY product sell 100’s and 1,000’s and even hundreds of thousands of units? And you wonder why! Look BEHIND the product and examine the marketing of it.

Remember those useless pet rocks? What about cabbage patch dolls? What about all that Tamagotchi junk? There are dozens of examples. But the marketing SOLD them through the roof!

So, how does that apply to you – the Internet Marketer? Here’s how…

… the GREATEST skill you will ever learn is HOW to market whatever it is that you are selling (or even if you are giving something away)! And that means advertizing – either word of mouth or by using a “script” in video or in audio production or in print (either on paper – ie newspapers, flyers, brochures etc) or electronically here on the Internet.

See that word “script” above? They are the WORDS that you use. Words are the method we use to convince somebody else to buy our wares. It’s how we fundamentally communicate with each other. And using those words in a compelling manner is called copy. Hence copywriting.