Another three hour session has come and gone. Alex Jeffreys delivered his Module #6 Coaching Webinar (this morning for me but evening for most folks) in inimitable style and then stayed on for another hour answering questions. And then, lo and behold, there he was on Twitter engaging in Tweets with Nit-Twits like me. He really does go the “extra” three or four miles.

I managed to take 12 solid pages of notes. So, “Triple Threat Affiliate” - what was it all about?

Well, obviously, he said a heck of a lot more than what I am gonna precis here but I have picked the eyes out of the main body of information and here they are - in point form:

FIRST HOUR:

  1. - Concentrate on BUILDING THE LIST - the list comes BEFORE the money,
  2. - Work in 90 minute blocks (without interruption) eg 4 x 90 minute blocks = 6 hours,
  3. - If you are LIKEABLE and KNOWLEDGEABLE people will talk about you and then maybe even write about you. (web 2.0 marketing),
  4. - Set up the list and then reap the benefits FOREVER,
  5. - Look at the 80/20 rule - where are your best RESULTS coming from - focus there,
  6. - Don’t become a busy FOOL! Focus on ONE thing and become great at it,
  7. - List building and email marketing should come high in your priorities,
  8. - Write an e-book to use to build a list,
  9. - Business is easy, people make it hard,
  10. - The two sides of business - RESULTS and EXCUSES,
  11. - Check the FREE information on Aweber,
  12. - You can be SO close to success and yet NOT see how close you really are,
  13. - Relax and move forward - TAKE YOUR TIME - don’t get FRUSTRATED or ANNOYED,
  14. - Making mistakes is PART of the process.

MESSAGE FROM GARY HERE
“Dont EXPECT to be able to cram 3 years of
what it took for Alex Jeffreys to learn
into just 3 short months”

SECOND HOUR:

  1. - When you are “with” yourself every day you don’t realise how much you are progressing and growing,
  2. - Your journal shows how much you are growing (are you even keeping one - tsk, tsk),
  3. - You already know more about on-line marketing right NOW than most people on-line know,
  4. - Fail forward fast,
  5. - People who can see past failure will be successful,
  6. - Focus on giving value to your traffic, squeeze that traffic onto a list, build a relationship with the people on the list & then you can “sell” to those people,
  7. - Understand the difference between the Autoresponder “follow-up” series and a general “broadcast”,
  8. - Don’t use the autoresponder to “hard” sell. Use the “soft” sell approach,
  9. - The broadcast is generally where the money is made.

THIRD HOUR:

The third hour consisted mainly on Alex Jeffreys’ explanation of how he separates all his email lists into three categories (ie the “triple threat”). Broadly the three categories are:

  1. - the unopened email (email ignored)
  2. - the opened email - without link click (partially ignored)
  3. - the opened email - with link click (full notice taken)

Alex then went on to explain how he deals with each category of email recipient. The goal, of course is to get every email recipient to move to category 3 - ie to open the email and click on the link, as these are where sales can ultimately be made. A very basic method is to ask those in categories 1 and 2 why they didn’t do what those in category 3 did. Pretty simple, but how many people do it, or will do it? Alex calls this “drilling down into the list.”

You should be able to achieve a 20% open rate and a 10% click-through. This is where your sales will come from.

General information:

  1. - Find out what people want and then… GIVE it to them!
  2. - Take pride in your work,
  3. - Give people value,
  4. - The number ONE thing is to TELL your story!
  5. - Create your best subject lines so that people actually OPEN your emails as there in just so much competition for attention.

Alex then went on to demonstrate how he does this but I have neither the time nor the space to even begin to replicate that. Just go to the Member’s Area and watch for yourself.

The reason that I have broken this webinar into the three hourly segments above is to allow those who need to watch the training retrospectively to know what was discussed and where to expect it. This precis of the event can only highlight where you will find these things.

Thanks again Alex for yet another informative webinar.

sig

PS: If you are having “negative” feelings towards other people because they are “seemingly” moving ahead at super-sonic speed then, IMHO, you are totally missing the point. Focus on what YOU need to be doing. Go and listen to the words of the Desiderata for there will always be greater and lesser people than you - NO MATTER WHO YOU ARE! In fact, just go and listen to Les Crane’s 1971 musical rendition of Max Ehrmann’s time honoured 1952 poem anyway. It is powerful stuff!(NB: Desiderata is Latin for “desired things.”)

NOTE: I am still to proof read and tidy this post up. It may include typographical and spelling errors at this stage. Will come back later. Regards Gary

Filed under: Alex Jeffreys • Alex Jeffreys Coaching Module #6 • Alex Jeffreys' Internet Coaching & Mentoring • Alex Jeffreys' Internet Marketing Coaching • Gary Simpson

Like this post? Subscribe to my RSS feed and get loads more!