If making videos is your ‘thing’ then you can do no better than to put them on YouTube.  Because YouTube is a Google property and you get the benefit of it being constantly spidered for new content.

You don’t even have to use your own videos, there are literally thousands for you to pick from, to use for yourself.  It is quite permissible to do this, you are not stealing nor is it considered plagiarizing in any way, you simply embed the url into your own site.

There is such an upsurge in the use of social media sites that it is imperative for anyone wanting to make contacts to use these sites.  You can even put in a link for a video on say Twitter, Facebook etc.

Video is definitely the way to go, people just love videos, for fun, for business, whatever, they flock to sites showing videos.  Obviously this means that you have massive exposure if you have videos showing on any of these sites.  It would be sheer lunacy not to take advantage of this as part of your marketing strategy.

Of course, the secret to creating a ‘viewer friendly’ video is to vary the content.  Don’t just sit or stand and talk for the whole length of the video.  People soon get bored with that.  Vary your backgrounds if you can and perhaps put other material in, graphs, instructional sections where you are showing a screen on your computer etc.  Anything which will make a natural break is good.

The theme of the video naturally must be reflected to some extent in the background you choose, what slides you show, graphics etc, must be slanted towards the subject.  If this is not possible then you can set the mood differently with the use of appropriate music, upbeat, soothing etc.  There is no end of effects you can achieve with video.

There are a huge amount of free music, graphics, backgrounds etc.available.  The sky is the limit for you to experiment with, by trying to find the style which would suit your purpose the best.  You may only want to place videos on sites for fun which is alright, but if you want them as part of your marketing strategy you would have to find which styles worked the best for your promotion.

If you are an internet marketer you really should be using video,  that is if you are not already.  It is the way forward and is proving one of the easiest ways to reach your public.  As an internet marketer your main object is to build trust between yourself and your prospective customers.  What could be a better way than for you to be seen and heard?  People will identify more readily to your image than to your written word.

This method of marketing is taking over, so don’t be left behind, get on the video marketing bandwagon now.

Filed under: Building an online business • Paull Hamilton • YouTube • video marketing

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